Category: Media

  • Download Aktuelle Perspektiven des Marketingmanagements: Reflektionen by Oliver Klante (auth.), Oliver Klante (eds.) PDF

    By Oliver Klante (auth.), Oliver Klante (eds.)

    Das advertising eines Unternehmens und seiner Leistungen bedarf im sich ständig verschärfenden Wettbewerbsumfeld eines guten Managements. Dabei kommt speziell der Markenführung, der Mediaplanung und in zunehmendem Maße auch der nachhaltigen Unternehmensführung eine besondere Bedeutung zu, handelt es sich hier doch um die Managementbereiche, die für die aktuellen und potenziellen Kunden eines Unternehmens das größte Kontakt- und Identifikationspotenzial besitzen.

    Die Untermauerung dieser Bereiche mit theoretischer Forschung und praktischer services ist seit über zehn Jahren Anliegen von Prof. Dr. Manfred Kirchgeorg. Sein Lehrstuhl für Marketingmanagement an der Handelshochschule Leipzig (HHL) versucht wie kein anderer in Deutschland, aktuelle Forschungstrends zu identifizieren, voranzutreiben und für Praktiker fassbar zu machen. Anlässlich des 50. Geburtstages von Prof. Dr. Manfred Kirchgeorg soll diese Festschrift die Forschungsbereiche näher beleuchten und anhand aktueller Untersuchungsergebnisse einen perspektivischen Überblick über developments im Marketingmanagement geben.

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  • Download Understanding Media Theory (Hodder Arnold Publication) by Kevin Williams PDF

    By Kevin Williams

    This can be an available advent to different theories of the mass media. It seeks to stress the significance of utilizing conception not just to make experience of the position of media in society but additionally to appreciate specific facets of mass verbal exchange.

    Kevin Williams is Professor of Media and conversation reports at Swansea college. An accessible creation to the several theories of the mass media, emphasizing the significance of utilizing thought, not just to make feel of the function of media in society, but additionally to understand different facets of mass conversation. An accessible creation to the various theories of the mass media, emphasizing the significance of utilizing concept, not just to make feel of the function of media in society, but additionally to understand different points of mass conversation.

    "Excellent vast diversity overlaying the most important parts of debate."—M. Macher, Cambridge local collage
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  • Download The Media and the Public: “Them” and “Us” in Media Discourse by Stephen Coleman, Karen Ross(auth.) PDF

    By Stephen Coleman, Karen Ross(auth.)

    The Media and the Public explores the methods various media, from the clicking to tv to the net, have built and represented the general public.
    • Provides a brand new synthesis of modern examine exploring the connection among media and their publics
    • Identifies ways that assorted publics are subverting the gatekeeping of mainstream media to be able to discover a voice and converse with others
    • Situates modern media-public discourse and relationships in an ancient context so one can convey the beginning of latest public/political engagement
    • Creates a theoretical enlargement at the function of the media in having access to or denying the articulation of public voices, and the ways that publics are harnessing new media codecs to provide richer and extra complicated kinds of political engagement
    Chapter 1 Imagining the general public (pages 8–28):
    Chapter 2 Public Spheres (pages 29–44):
    Chapter three The controlled Public (pages 45–71):
    Chapter four Counterpublics and substitute Media (pages 72–92):
    Chapter five digital Publicness (pages 93–122):
    Chapter 6 Fractured Publics, Contested Publicness (pages 123–155):
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  • Download Intelligent Integrated Media Communication Techniques: COST by Urban Burnik, Matevž Pogačnik (auth.), Jurij F. Tasič, PDF

    By Urban Burnik, Matevž Pogačnik (auth.), Jurij F. Tasič, Mohamed Najim, Michael Ansorge (eds.)

    Intelligent built-in Media verbal exchange Techniques comprises many examples and utilized equipment explaining the elemental structure of the cellular terminals. It comprises adequate introductory fabric permitting additionally non-expert readers to appreciate the themes and to make a step in the direction of procedure integration of advanced destiny functions.
    Intelligent built-in Media communique Techniques is to stimulate builders, researchers, and advertising experts for brand spanking new and important applied sciences and method suggestions, which might be utilized in clever own terminals. All these engaging within the quarter like provider prone, purchaser electronics designers and researchers from commercial improvement labs and from academia are invited to discover useful methods and ideas for less complicated layout of cellular clever own terminals.

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  • Download [...After the Media]: News from the Slow-Fading Twentieth by Siegfried Zielinski PDF

    By Siegfried Zielinski

    The media at the moment are redundant. In an outline of advancements spanning the prior seventy years, Siegfried Zielinski’s [ . . . After the Media] discusses how the technique of technology-based communique assumed a systemic personality and the way conception, paintings, and feedback have been operative during this approach. Media-explicit pondering is contrasted with media-implicit idea.

    Points of touch with an arts standpoint comprise a reinterpretation of the artist Nam June Paik and an advent to the paintings of Jake and Dinos Chapman. The essay ends with appeals. In an summary of an exact philology of tangible issues, Zielinski indicates chances of how issues may well continue after the media.

    With a vade mecum opposed to psychopathia medialis within the type of a manifesto, the publication advocates for a contrast to be made among on-line lifestyles and offline being.
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  • Download Proofiness: The Dark Arts of Mathematical Deception by Charles Seife PDF

    By Charles Seife

    The bestselling writer of Zero exhibits how mathematical incorrect information pervades-and shapes-our day-by-day lives.

    According to MSNBC, having a baby makes you silly. you certainly lose IQ issues. Good Morning America has introduced that usual blondes may be extinct inside of 2 hundred years. Pundits predicted that there have been greater than one million demonstrators at a tea occasion rally in Washington, D.C., even supposing approximately sixty thousand have been there. Numbers have bizarre powers--they can disarm skeptics, befuddle reporters, and hoodwink the general public into believing nearly anything.

    "Proofiness," as Charles Seife explains during this eye-opening ebook, is the artwork of utilizing natural arithmetic for impure ends, and he reminds readers that undesirable arithmetic has a depressing aspect. it truly is used to carry down cherished executive officers and to nominate not worthy ones (both Democratic and Republican), to convict the blameless and acquit the in charge, to damage our economic climate, and to mend the results of destiny elections. This penetrating examine the intersection of math and society will entice readers of Freakonomics and the books of Malcolm Gladwell.
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