Download Cradle to Cradle: Remaking the Way We Make Things by William McDonough, Michael Braungart PDF

By William McDonough, Michael Braungart

"Reduce, reuse, recycle," urge environmentalists; in different phrases, do extra with much less for you to reduce harm. As William McDonough and Michael Braungart argue of their provocative, visionary publication, despite the fact that, this method perpetuates a one-way, "cradle to grave" production version that dates to the commercial Revolution and casts off up to ninety percentage of the fabrics it makes use of as waste, a lot of it poisonous. Why no longer problem the proposal that human needs to unavoidably harm the wildlife? they ask. actually, why now not take nature itself as our version? A tree produces hundreds of thousands of blossoms so one can create one other tree, but we don't examine its abundance wasteful yet secure, appealing, and powerful; accordingly, "waste equals food" is the 1st precept the e-book units forth. items should be designed in order that, after their invaluable existence, they supply nourishment for whatever new-either as "biological nutrients" that thoroughly re-enter the surroundings or as "technical nutrients" that stream inside closed-loop commercial cycles with out being "downcycled" into low-grade makes use of (as so much "recyclables" now are). Elaborating their rules from event remodeling every thing from carpeting to company campuses, the authors make a thrilling and doable case for swap.

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Example text

To consider ecological theories and concepts as universal would be to distort philosophyin particular, theories of knowledge and behavior, and the derivation of values.

The extensionism of environmental ethics is thus an expansion of moral value; but the expansion of the deep ecological self is an expansion of ontological commitments. From two directions, then, we have arrived at the third core idea of the philosophy of deep ecology: a holistic metaphysics or ontology. First, we have Naess's denial of ethics being the primary focal point of deep ecology. The supremacy of ontology is demonstrated by the identification of interests and the expansion of the self as the sources of beautiful actions regarding the preservation of nature.

21 Brennan's view "involves the recognition that all human life is lived within some natural context and that it is in terms of that context that the identities of very different human lives are forged. "22 All human policies of action, all human ethical and political decisions, must be made in terms of the natural context; thus all human thought and action, if it is to be adequate to the real world, must adopt an ecocentric perspective. In sum, there is no shortage of holistic and ecocentric environmental philosophies.

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