Download Electronic Media Management, Revised, Fifth Edition by Peter, Starr, Michael F Pringle PDF

By Peter, Starr, Michael F Pringle

The 5th version of a vintage textual content gains vital updates that replicate the large adjustments that experience taken position in recent times - the web as a huge details transmission layout that's right here to stick and convergence between media. This version gains thorough discussions on the net and convergence, in addition to displays the newest details on broadcast and cable rules and regulations. it's also a clean batch of case stories, and research questions. As in earlier variations, this ebook additionally covers administration concept, viewers research, broadcast promoting, and advertising. *The so much whole publication on broadcast and cable administration *The in basic terms e-book that examines the administration of non-commercial radio and tv stations *The purely ebook that examines methods of assuming possession of a printed station or cable method

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Similarly, many of the general manager’s actions will be influenced by those of competing stations. THE GOVERNMENT As detailed in Chapter 7, “Broadcast Regulations,” the federal government is a major force in broadcast station operation. It exerts its influence through its three branches—executive, legislative, and judicial—and through independent regulatory agencies, chiefly the Federal Communications Commission. Executive Branch Broadcast stations are affected by the actions of several executive branch departments, notably the Executive Office of the President, the Department of Justice, the Food and Drug Administration (FDA), and the National Telecommunications and Information Administration (NTIA).

12 Frederick Herzberg, Bernard Mausner, and Barbara Bloch Snyderman, The Motivation to Work, pp. 113–119. qxd 2/17/06 8:44 PM Page 29 Broadcast Station Management 13 Herzberg, Mausner, and Snyderman, op. , p. 113. Herzberg explained his use of the term hygiene as follows: “Hygiene operates to remove health hazards from the environment of man. It is not a curative; it is, rather, a preventive. . Similarly, when there are deleterious factors in the context of the job, they serve to bring about poor job attitudes.

Asset accounts are numbered 1000 to 2800, 5010 to 5040, and 9520 to 9540. Liability accounts are 3100 to 3400, 6010 to 6500, and 9990. Equity accounts are 4000 to 4150. 6). The financial health of a company is often judged by examining two ratios computed from the balance sheet numbers. The first of these is current ratio, which is obtained by dividing total current liabilities into total current assets. 5 to 1. The second is the debt-to-equity ratio. It is computed by dividing stockholders’ equity by long-term debt.

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