Download Natural Capitalism: Creating the Next Industrial Revolution by Paul Hawken, Amory Lovins, L. Hunter Lovins PDF

By Paul Hawken, Amory Lovins, L. Hunter Lovins

" bold, visionary, monster book.....the book's succeed in is phenonmenal." -- Publisher's Weekly

There are not any extra revered voices within the environmental stream than Paul Hawken and Amory and Hunter Lovins, real counselors at the path of twenty-first-century enterprise. With millions of books bought around the globe, they've got set the time table for rational, ecologically sound commercial development.

In this inspiring booklet they outline a solid and sustainable kind of capitalism in response to a method that greatly increases the productiveness of nature's dwindling assets. ordinary Capitalism indicates how state of the art companies are expanding their profits, boosting progress, lowering charges, bettering competitiveness, and restoring the earth by way of harnessing a brand new layout mentality. The authors provide dozens of examples of companies which are making fourfold or maybe tenfold earnings in potency, from self-heating and self-cooling constructions to 200-miles-per-gallon autos, whereas making sure that staff aren't downsized out in their jobs.

This functional blueprint exhibits how making assets extra efficient will create the subsequent commercial revolution.

This ebook popularized the now-standard suggestion of average capital and direct accounting for surroundings providers. usual Capitalism has been translated into 26 different languages.

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Extra resources for Natural Capitalism: Creating the Next Industrial Revolution

Sample text

Many of the social costs of driving have less to do with fuel use than with congestion, traffic delays, accidents, roadway damage, land use, and other side effects of driving itself. Those social costs approach a trillion dollars a year — about an eighth of America’s gross domestic product. 40 Cars cause extensive pollution-induced illness and social problems. Road accidents cost about $ billion annually by killing over , Americans, about as many as diabetes or breast cancer, and injuring  million more.

These innovations are the forerunners of a technological, market, and cultural revolution8 that could launch an upheaval not only in what and how much we drive but in how the global economy works. Such Hypercars could ultimately spell the end of today’s car, oil, steel, aluminum, electricity, and coal industries — and herald the birth of successor industries that are more benign. Eventually, Hypercars will embody the four different elements of natural capitalism. Their design reflects many forms of advanced resource productivity.

There is no combustion. The electrochemical process, akin to a battery’s but using a continuous flow of fuel, is silent, rugged, and the most efficient and reliable known way to turn fuel into electricity at any scale, from running a hearing aid14 to a factory. Submariners and astronauts drink fuel cell’s by-product water. Mayors are photographed drinking the water coming out the tailpipes of the fuel-cell buses being tested in Vancouver and Chicago. To be competitively used in Hypercars, fuel cells need to become less expensive, which will occur if they are engineered for mass production and produced in sufficient quantities.

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